Tag Archives: Marketing

Love Your Product Fans – And Your Critics!

Product Managers (and start-up CEOs for that matter) sometimes fall into a problem one of my mentors described as “falling in love with your product”.  You think the widget-a-majig you’ve built is so cool everyone’s got to love it. And you … Continue reading

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The Blurring (Alignment?) of Marketing vs. Sales Functions

OK, so this is not really a post true to the Product Marketing / Product Management nature of the blog, but it does apply to career path and growth. Unless your company is so committed to Product Management that they … Continue reading

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Five Tips for Developing a Content Factory for Product Marketing and Lead Gen

I’ve become a student of latest ideas on “content marketing” in the past several months, and it seems to be you can boil it down to a few key learnings and tips: Be credible: the most credible content these days … Continue reading

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Marketing technology to a B2B audience with decreasing attention span

In B2B marketing, getting your prospect’s attention – especially in outbound marketing – is is getting more and more difficult.   Personally, it seems as though my volume of marketing related e-mails is constantly increasing  – even from sources that I … Continue reading

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The Need for a Mentor in Product Management or Product Marketing

Wow. I know.  Long time no post.  But hey, everyone has to take a vacation, right? Well, here we are, back at it.  And speaking of vacations, my boss got me the Seth Godin action figure above on one of … Continue reading

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The Global Nature of Product Marketing and Management

In some countries, not being culturally aware could be hazardous to your well-being 🙂 I just returned from the UK where my company did a private seminar for prospects, featuring an industry analyst and a customer as speakers.  It was … Continue reading

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Technology Product Marketing – in 11 words….

The picture that started it all… This says more more in 11 words than any Product Marketing class you can take or book you can read.  Check out more from cartoonist / Web 2.0 guru Hugh Macleod at his blog … Continue reading

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