Category Archives: Training

Training related to product marketing or product management

Product Marketing Managers: 4 Tips for Presenting at Sales Meetings

As promised, following up on my last post on tips for product manager presentations at Sales meeting, let’s talk about Product Marketing presentations. From my experience, when Product Marketing talks to sales, it’s usually about one of the following:  introducing … Continue reading

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Product Managers: 4 Tips for Presenting at Sales Meetings

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How will the “consumerization” of IT affect software product marketing and sales?

Much has been written about the “consumerization” of IT – essentially the creeping demand in the business world for an IT experience users have come to accept and enjoy in the consumer world.   This has lead to trends like BYOD  … Continue reading

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The Need for a Mentor in Product Management or Product Marketing

Wow. I know.  Long time no post.  But hey, everyone has to take a vacation, right? Well, here we are, back at it.  And speaking of vacations, my boss got me the Seth Godin action figure above on one of … Continue reading

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Can you be a perfectionist as a Product Manager… and still have a life?

It’s natural for good engineers to be perfectionists… it’s the mythical strive towards bug-free software.  It’s driven into us in all our product development efforts.  And it’s natural then that if you are a perfectionist in one career – like … Continue reading

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Sales Training – give them fish or teach them how to fish?

(photo courtesy As Seen in WI.com) If you look at the breakdown of PM / PMM responsibilities, “Sales Enablement” often encompasses a series of tasks, including “Sales Training”. “Sales Training? Really? What the heck does a Sales guy want to … Continue reading

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The Global Nature of Product Marketing and Management

In some countries, not being culturally aware could be hazardous to your well-being 🙂 I just returned from the UK where my company did a private seminar for prospects, featuring an industry analyst and a customer as speakers.  It was … Continue reading

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