Category Archives: Sales

Posts about working with Sales

You Got a Public Customer Article Out … Now What?

With lawyers (i.e. people paid to say “no”) ruling PR with an iron hand these  days, it’s getting harder and harder to get articles or earned media where your latest big happy customer is named publicly.  Some days it feels … Continue reading

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Tips for an effective (and cheap) sales intranet

I once attended a product marketing “meet-up” (actually back then they were called working groups) where the topic of discussion was “how to create an effective Sales intranet.”  There were about 40 people there and when they were asked “how … Continue reading

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The Blurring (Alignment?) of Marketing vs. Sales Functions

OK, so this is not really a post true to the Product Marketing / Product Management nature of the blog, but it does apply to career path and growth. Unless your company is so committed to Product Management that they … Continue reading

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The Presidential Election as an Enteprise Software deal…

Ok, so this is not suddenly going to turn into turn into a political blog, and any replies or comments better be civil and lighthearted. But for those in Enterprise software sales and marketing, by comparison the debate between President … Continue reading

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Product Marketing Managers: 4 Tips for Presenting at Sales Meetings

As promised, following up on my last post on tips for product manager presentations at Sales meeting, let’s talk about Product Marketing presentations. From my experience, when Product Marketing talks to sales, it’s usually about one of the following:  introducing … Continue reading

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Product Managers: 4 Tips for Presenting at Sales Meetings

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How will the “consumerization” of IT affect software product marketing and sales?

Much has been written about the “consumerization” of IT – essentially the creeping demand in the business world for an IT experience users have come to accept and enjoy in the consumer world.   This has lead to trends like BYOD  … Continue reading

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