Category Archives: Product Marketing

Product Management vs. Product Marketing in the “Product Supply Chain”

So some of you looking at careers paths may be faced with the question of whether or not you are or want to be a Product Manager or a Product Marketing Manager. You can certainly Google this for an “expert” … Continue reading

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‘Twas the Night Before Product Launch

‘Twas the night before product launch, when all through the building Not a person was stirring, not even engineering   The PR was ready, timed with great care, In hopes that the media pickup soon would be there   The … Continue reading

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Tips for an effective (and cheap) sales intranet

I once attended a product marketing “meet-up” (actually back then they were called working groups) where the topic of discussion was “how to create an effective Sales intranet.”  There were about 40 people there and when they were asked “how … Continue reading

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