Category Archives: PM Toolbox

Useful tools for doing the job – can be anything from a black book to an PM / PMM application.

Tips for an effective (and cheap) sales intranet

I once attended a product marketing “meet-up” (actually back then they were called working groups) where the topic of discussion was “how to create an effective Sales intranet.”  There were about 40 people there and when they were asked “how … Continue reading

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Five Tips for Developing a Content Factory for Product Marketing and Lead Gen

I’ve become a student of latest ideas on “content marketing” in the past several months, and it seems to be you can boil it down to a few key learnings and tips: Be credible: the most credible content these days … Continue reading

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Marketing technology to a B2B audience with decreasing attention span

In B2B marketing, getting your prospect’s attention – especially in outbound marketing – is is getting more and more difficult.   Personally, it seems as though my volume of marketing related e-mails is constantly increasing  – even from sources that I … Continue reading

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One fish… two fish… red fish… blue fish

Engineers or developers looking to become Product Managers or Product Marketing Managers have usually not had much exposure to Microsoft Excel or other spreadsheet programs unless they were project or group managers who needed to track costs.  But that is … Continue reading

Posted in Business, Competitive Analysis, Left Brain, PM Toolbox | Tagged , , , , , | Leave a comment

Where do I get my Product Management or Product Marketing degree?

Good question.  You may be hard pressed to find anything from academia. I was lucky about mid-way through my career to work for a company that realized this, so they sent me to a series of training programs from the … Continue reading

Posted in Education, PM Toolbox | Tagged , , , | 1 Comment