Category Archives: Marketing

Love Your Product Fans – And Your Critics!

Product Managers (and start-up CEOs for that matter) sometimes fall into a problem one of my mentors described as “falling in love with your product”.  You think the widget-a-majig you’ve built is so cool everyone’s got to love it. And you … Continue reading

Posted in Business, Marketing, Product Management | Tagged , , , , | Leave a comment

Product Management vs. Product Marketing in the “Product Supply Chain”

So some of you looking at careers paths may be faced with the question of whether or not you are or want to be a Product Manager or a Product Marketing Manager. You can certainly Google this for an “expert” … Continue reading

Posted in Business, Marketing, Product Management, Product Marketing | Tagged , , | Leave a comment

You Got a Public Customer Article Out … Now What?

With lawyers (i.e. people paid to say “no”) ruling PR with an iron hand these  days, it’s getting harder and harder to get articles or earned media where your latest big happy customer is named publicly.  Some days it feels … Continue reading

Posted in Marketing, Sales, Uncategorized | Leave a comment

Tips for an effective (and cheap) sales intranet

I once attended a product marketing “meet-up” (actually back then they were called working groups) where the topic of discussion was “how to create an effective Sales intranet.”  There were about 40 people there and when they were asked “how … Continue reading

Posted in Marketing, PM Toolbox, Product Management, Product Marketing, Sales | Tagged , , | Leave a comment

What a French Baguette Can Teach Us About Product Marketing

Sorry for the long hiatus between posts.  I do have a day job. In any case, I’ve just returned from a vacation to Paris where I enjoyed the sights, and the wonderful quality and flavors of French wine, cheese, and … Continue reading

Posted in Creativity, Left Brain, Marketing, Uncategorized | Leave a comment

The Blurring (Alignment?) of Marketing vs. Sales Functions

OK, so this is not really a post true to the Product Marketing / Product Management nature of the blog, but it does apply to career path and growth. Unless your company is so committed to Product Management that they … Continue reading

Posted in Business, Marketing, Sales | Tagged , , | Leave a comment

Five Tips for Developing a Content Factory for Product Marketing and Lead Gen

I’ve become a student of latest ideas on “content marketing” in the past several months, and it seems to be you can boil it down to a few key learnings and tips: Be credible: the most credible content these days … Continue reading

Posted in Education, Marketing, PM Toolbox | Tagged , , | Leave a comment