Category Archives: Favorites

Personal favorite posts and “must reads”

Marketing technology to a B2B audience with decreasing attention span

In B2B marketing, getting your prospect’s attention – especially in outbound marketing – is is getting more and more difficult.   Personally, it seems as though my volume of marketing related e-mails is constantly increasing  – even from sources that I … Continue reading

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Presentation skills training – what it’s like – why you need it.

So PowerPoint is not evil after all (used correctly). But that’s just a tool.  How about presentation skills?  If you do not think they are CRUCIAL to being a PM Ninja, then you are sadly mistaken. Why?  As Steve Johnson … Continue reading

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Death by PowerPoint – Part 3 – How to Get it RIGHT

Just to be clear, I am not a PowerPoint basher (see Parts 1 and 2).  I just hate bad PowerPoint.  It’s a shame people invest so much time in great ideas, and so little time figuring out how to present … Continue reading

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Death by PowerPoint – Part 2 – The Gettysburg Address

Have you ever thought how a short but brilliant speech like the Gettysburg Address would have looked in PowerPoint? This point was explored satirically by Peter Norvig, a computer scientist currently serving as Director of Research at Google, Inc.  Why … Continue reading

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Death by PowerPoint – Part 1 – Anatomy of bad presentations

The hilarious video below from comedian Don MacMillan illustrates why most people HATE PowerPoint. Ah.  PowerPoint. Microsoft’s gift – and curse – to the business world.  It’s also my favorite tool of the MS Office “holy trinity” … but only … Continue reading

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What the heck is NIHITO?

In my first class with Pragmatic Marketing – one thing stood out.  That was when instructor Steve Johnson wrote the following on the board: NIHITO ™ What’s NIHITO?  No it’s not some expensive piece of sushi.  It stands for Nothing … Continue reading

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Technology Product Marketing – in 11 words….

The picture that started it all… This says more more in 11 words than any Product Marketing class you can take or book you can read.  Check out more from cartoonist / Web 2.0 guru Hugh Macleod at his blog … Continue reading

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