Category Archives: Education

Five Tips for Developing a Content Factory for Product Marketing and Lead Gen

I’ve become a student of latest ideas on “content marketing” in the past several months, and it seems to be you can boil it down to a few key learnings and tips: Be credible: the most credible content these days … Continue reading

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Pragmatic Marketing Releases Annual Survey Results

So PragmaticMarketing does all product marketing and product management professionals a big favor each year with their annual survey which includes salaries and responsibilities …. …This ends up making people feel pretty good about themselves (I’m paid well against the … Continue reading

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Product Positioning and Messaging: how much control do Product Managers really have?

Maybe I’m late to the game talking about this, but it’s a relevant point to bring up. Positioning and messaging: what you say about your product to the market, how you try to impact the market view of  your product, … Continue reading

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I’m getting an MBA – How do I get started in Product Marketing?

First of all, apologies for the recent infrequent postings.  I know that is a major sin if my goal is to ever drive a lot of traffic (it’s not) and remain relevant in the blogosphere (I’m not that narcissistic but … Continue reading

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The Need for a Mentor in Product Management or Product Marketing

Wow. I know.  Long time no post.  But hey, everyone has to take a vacation, right? Well, here we are, back at it.  And speaking of vacations, my boss got me the Seth Godin action figure above on one of … Continue reading

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A “Release Manager” is NOT a “Product Manager” – and vice versa

Somewhere along the way to what you THOUGHT was a path to Product Management, you may have fallen into an unexpected role. Your Execs (especially CTO) is setting the road map.  To sales you are just “road map” boy or … Continue reading

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The Global Nature of Product Marketing and Management

In some countries, not being culturally aware could be hazardous to your well-being 🙂 I just returned from the UK where my company did a private seminar for prospects, featuring an industry analyst and a customer as speakers.  It was … Continue reading

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