Author Archives: blackbookninja

Product Marketing is not like “Field of Dreams”

In the movie “Field of Dreams” (for those of you old enough to have seen it), a farmer hears a ghostly voice saying “Build it and he will come”, which eventually prompts him to build a baseball stadium that brings the … Continue reading

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Love Your Product Fans – And Your Critics!

Product Managers (and start-up CEOs for that matter) sometimes fall into a problem one of my mentors described as “falling in love with your product”.  You think the widget-a-majig you’ve built is so cool everyone’s got to love it. And you … Continue reading

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Product Management vs. Product Marketing in the “Product Supply Chain”

So some of you looking at careers paths may be faced with the question of whether or not you are or want to be a Product Manager or a Product Marketing Manager. You can certainly Google this for an “expert” … Continue reading

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Does Brand Matter for Growing Tech Firms?

          Branding.  For you cowboys, I am not talking about cattle. The question is, when does it start to matter for smaller, growing technology firms?  Does it only matter for product companies? What about services companies? … Continue reading

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The Software and IT Business – Simplified

Sometimes, guys, simple is best.

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You Got a Public Customer Article Out … Now What?

With lawyers (i.e. people paid to say “no”) ruling PR with an iron hand these  days, it’s getting harder and harder to get articles or earned media where your latest big happy customer is named publicly.  Some days it feels … Continue reading

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The Democratization of Knowledge – how this Impacts Product Marketing

There has been a lot of debate on how to use and measure the impact of social media in B2B marketing. Other than the fact that Facebook is probably a waste of time, there is still little consensus on the … Continue reading

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