Monthly Archives: May 2012

Marketing technology to a B2B audience with decreasing attention span

In B2B marketing, getting your prospect’s attention – especially in outbound marketing – is is getting more and more difficult.   Personally, it seems as though my volume of marketing related e-mails is constantly increasing  – even from sources that I … Continue reading

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Do bonuses REALLY motivate Product Managers and Product Marketing Managers?

We all know that money is a big motivator in the IT industry and it’s NOT just the sales guys (c’mon you code jockeys admit it!).  Aside from salary, and if you are not a commissioned sales person, bonuses usually … Continue reading

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