Monthly Archives: January 2012

Product Positioning and Messaging: how much control do Product Managers really have?

Maybe I’m late to the game talking about this, but it’s a relevant point to bring up. Positioning and messaging: what you say about your product to the market, how you try to impact the market view of  your product, … Continue reading

Posted in Business, Communication Skills, Education, Right Brain | Leave a comment

I’m getting an MBA – How do I get started in Product Marketing?

First of all, apologies for the recent infrequent postings.  I know that is a major sin if my goal is to ever drive a lot of traffic (it’s not) and remain relevant in the blogosphere (I’m not that narcissistic but … Continue reading

Posted in Business, Education | Tagged , , , , | Leave a comment