Category Archives: Communication Skills

Product Marketing Managers: 4 Tips for Presenting at Sales Meetings

As promised, following up on my last post on tips for product manager presentations at Sales meeting, let’s talk about Product Marketing presentations. From my experience, when Product Marketing talks to sales, it’s usually about one of the following:  introducing … Continue reading

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Product Managers: 4 Tips for Presenting at Sales Meetings

9-giving-a-presentation Continue reading

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Product Positioning and Messaging: how much control do Product Managers really have?

Maybe I’m late to the game talking about this, but it’s a relevant point to bring up. Positioning and messaging: what you say about your product to the market, how you try to impact the market view of  your product, … Continue reading

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Good with Analogies? Just might be good at Product Marketing.

Do you use analogies in daily conversations?  If so how?  Well if you are good at them, you may make a fine Product Marketing professional. Technology products are often used by technologist.  And even when they are not, the end-users … Continue reading

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The Global Nature of Product Marketing and Management

In some countries, not being culturally aware could be hazardous to your well-being :-) I just returned from the UK where my company did a private seminar for prospects, featuring an industry analyst and a customer as speakers.  It was … Continue reading

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Presentation skills training – what it’s like – why you need it.

So PowerPoint is not evil after all (used correctly). But that’s just a tool.  How about presentation skills?  If you do not think they are CRUCIAL to being a PM Ninja, then you are sadly mistaken. Why?  As Steve Johnson … Continue reading

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Death by PowerPoint – Part 3 – How to Get it RIGHT

Just to be clear, I am not a PowerPoint basher (see Parts 1 and 2).  I just hate bad PowerPoint.  It’s a shame people invest so much time in great ideas, and so little time figuring out how to present … Continue reading

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Death by PowerPoint – Part 2 – The Gettysburg Address

Have you ever thought how a short but brilliant speech like the Gettysburg Address would have looked in PowerPoint? This point was explored satirically by Peter Norvig, a computer scientist currently serving as Director of Research at Google, Inc.  Why … Continue reading

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Death by PowerPoint – Part 1 – Anatomy of bad presentations

The hilarious video below from comedian Don MacMillan illustrates why most people HATE PowerPoint. Ah.  PowerPoint. Microsoft’s gift – and curse – to the business world.  It’s also my favorite tool of the MS Office “holy trinity” … but only … Continue reading

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